Digital Storyteller
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Wonder Ducks

Wonder Ducks

Client: Oregon Women's Basketball

Role: Videographer, Co-Producer

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Single Most Compelling Idea: 

“Strong, accomplished, badass individuals combine to make an epic team. “

The Ask:  

1. Increase attendance at Oregon Ducks women’s basketball games from the 2017 average of 2,595 fans per game.

2. Improve Oregon’s crowd size ( 47th in D1 schools) .


The Result

The campgain accumulated thousands of online impressions while also helping increase women’s basketball game attendance by 300% at Mathew Knight Arena.

The Work

My role as producer was to produce content for social media and online. This campaign allowed me to focus on editing specific length video spots for social. I shot and edited two videos which were aired on ESPN, ESPN2, FS1 and PAC-12 Networks as well as viewed at games.


Videos:

 "Paint Power"

 (Ruthy Hebard)

Ruthy's super power is the "Power In the Paint." The Idea behind the video is that Ruthy is a contemporary painter who uses her basketball to splatter-paint. We follow Ruthy as she paints a beautiful green and yellow piece on the University of Oregon Campus.

 "Miss Triple double"  

(Sabrina Ionescu) 

Sabrina's super power  is "Miss Triple Double." The idea for this video is that Sabrina is a chef that only knows how to make triple-double hamburgers. We follow Sabrina through her process of cooking up a fresh triple double for someone to eat in a University of Oregon kitchen.


Print Ads:


Social Media


The Team

Agency: Allen Hall Advertising

Account Manager: Jake Wilmink

Project Manager: Madison Hamilton

Strategy: Hannah Lewman, Casey Hickman, Terrence Lewis, Amar Mann

Media Planning: Jordan Bremmer & Leah Kennon

Writer: James Vos

Art Direction: Stacy Yurishcheva & Raquel Ortega

Production: Tyler Robinson, Sean Haney, & Scotty Williams II