Client: Oregon Women's Basketball
Role: Videographer, Co-Producer
Single Most Compelling Idea:
“Strong, accomplished, badass individuals combine to make an epic team. “
1. Increase attendance at Oregon Ducks women’s basketball games from the 2017 average of 2,595 fans per game.
2. Improve Oregon’s crowd size ( 47th in D1 schools) .
The campgain accumulated thousands of online impressions while also helping increase women’s basketball game attendance by 300% at Mathew Knight Arena.
My role as producer was to produce content for social media and online. This campaign allowed me to focus on editing specific length video spots for social. I shot and edited two videos which were aired on ESPN, ESPN2, FS1 and PAC-12 Networks as well as viewed at games.
Ruthy's super power is the "Power In the Paint." The Idea behind the video is that Ruthy is a contemporary painter who uses her basketball to splatter-paint. We follow Ruthy as she paints a beautiful green and yellow piece on the University of Oregon Campus.
"Miss Triple double"
Sabrina's super power is "Miss Triple Double." The idea for this video is that Sabrina is a chef that only knows how to make triple-double hamburgers. We follow Sabrina through her process of cooking up a fresh triple double for someone to eat in a University of Oregon kitchen.
Agency: Allen Hall Advertising
Account Manager: Jake Wilmink
Project Manager: Madison Hamilton
Writer: James Vos