Digital Storyteller
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Life Bit

Life Bit

Client: Fit Bit

Role: Co-Researcher, Co-Art Director

The Result:

A new feature to Fitbit that uses near-field communication (like AirDrop) which provides users with the flexibility and access to secure and current medical information on their wrist in case of emergency.

The Ask:

Combine an audience to a brand in a way that wasn't possible three years ago. 


The Team

Strategist: Roberto Escobar, Hannah Kloft, Scotty Williams II

Art Direction: Roberto Escobar, Hannah Kloft, Scotty Williams II