The Fight For Clean Water

Client: Brita

Role: Photographer / Art Direction

The Ask:

Create a campaign that connects a brand to a under-represented audience.

The Result:

A Brita campaign focused on providing clean water to the predominately Latino community of the San Joaquin Valley. This low-income community has one of the worst water qualities in the entire United States due to farming practices.

 

Print Ads:

Microsite: 

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Brita Microsite.jpg

Non-Traditional Ad: