Digital Storyteller

The Fight For Clean Water

The Fight For Clean Water

Client: Brita

Role: Photographer / Art Direction

The Ask:

Create a campaign that connects a brand to a under-represented audience.

The Result:

A Brita campaign focused on providing clean water to the predominately Latino community of the San Joaquin Valley. This low-income community has one of the worst water qualities in the entire United States due to farming practices.


Print Ads:


Brita Microsite.jpg

Non-Traditional Ad: 

The Team

Strategy: Raven Heinz-Garcia, Amanda Crawford

Writing: Caden Bohn

Art Direction: Amanda Lucas, Scotty Williams II, Emily Norquist

Production: Scotty Williams II